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Bridgestone – Corporate

Release date : 2017

Producer : C. Pencakowski / Loft Films 

Director /DoP : Daniel Fazio

I wrote, directed and self shot this brand video, filming across three continents over several weeks to document the scope of multinational giant Bridgestone.  

The challenge we were posed with was to synthetically depict the vast reach and variety of the company's operations, while establishing an emotional narrative that could resonate with a new generation of customers, consumers and employees. 

This page features English and Japanese language extracts. The full version is available through private link.